UGC NET Management Syllabus 2024 PDF Download

• Management – ​​Concept, Process, Principles and Approaches, Management Roles and Skills
• Functions – Planning, organizing, staffing, coordinating and controlling. Communication – Types, Process and Barriers.
• Decision Making – Concept, Process, Techniques and Tools
• Organization Structure and Design – Types, Authority, Responsibility, Centralization, Decentralization and Scope of Control
• Managerial Economics – Concept and Importance
• Demand Analysis – Utility Analysis, Indifference Curves, Elasticity and Forecasting Market Structures – Market Classification and Pricing
• National Income – Concept, Types and Measurement Inflation – Concept, Types and Measurement Business Ethics and CSR
• Ethical Issues and Dilemmas Corporate Governance Value-Based Organization

Unit II

• Organizational Behavior – Importance and Principles
• Personal Behavior – Personality, Perception, Values, Attitudes, Learning and Motivation
• Group Behavior – Team Building, Leadership, Group Dynamics Interpersonal Behavior and Transactional Analysis
• Organizational Culture and Climate
• Workforce Diversity and Cross Culture Organizational Behavior Emotions and Stress Management
• Organizational justice and whistleblowing
• Human Resource Management – ​​Concept, Perspective, Impact and Recent Trends
• Human resource planning, recruitment and selection, induction, training and development
• Job Analysis, Job Evaluation and Compensation Management

Unit III

• The Strategic Role of Human Resource Management Competency Mapping and Balanced Scoreboard Career Planning and Development
• Performance Management and Appraisal
• Organization Development, Change and OD Interventions Talent Management and Skills Development
• Employee Engagement and Work-Life Balance
• Industrial Relations: Dispute and Grievance Management, Labor Welfare and Social Security
• Trade unions and collective bargaining
• International Human Resource Management – ​​The Human Resource Challenge of International Business
• green hrm

Unit IV

• Accounting Principles and Standards, Preparing Financial Statements
• Financial Statement Analysis – Ratio Analysis, Fund Flow and Cash Flow Analysis, DuPont Analysis
• Preparation of cost sheet, marginal costing, cost volume profit analysis standard costing and variance analysis
• Financial Management, Concept and Functions
• Capital Structure – Principles, Cost of Capital, Sources and Finance Budget and Budgetary Control, Types and Process, Zero Base Budget
• Leverage – Operating, financial and combined leverage, EBIT-EPS analysis, financial breakeven point and indifference levels.

Unit V

• Value and Returns – Time preference for money, valuation of bonds and stocks, risk and returns
• Capital budgeting – nature of investment, valuation, comparison of methods; Risk and Uncertainty Analysis
• Dividend – Principles and Determination
• Mergers and Acquisitions – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Acquisitions
• Portfolio Management – ​​CAPM, APT
• Derivatives – Options, Option Payments, Option Pricing, Forward Contracts and Future Contracts
• Working Capital Management – ​​Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
• International Financial Management, Foreign Exchange Market

Unit VI

• Strategic Management – ​​Concept, Process, Decisions and Types
• Strategic Analysis – External Analysis, PEST, Porter’s Approach to Industry Analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
• Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
• Strategy Implementation – Challenges of Change, Developing Programs McKinsey 7S Framework
• Marketing – Concept, Orientation, Trends and Functions, Customer Value and Satisfaction
• Market segmentation, positioning and targeting
• Product and Pricing Decisions – Product Mix, Product Life Cycle, New Product Development, Pricing – Types and Strategies
• Place and promotion decisions – marketing channels and price networks, VMS, IMC, advertising and sales promotions

unit seven

• Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behavior
• Brand Management – ​​Role of brand, brand equity, equity models, developing branding strategy; Brand name decision, brand extension and loyalty
• Logistics and Supply Chain Management, Drivers, Value Creation, Supply Chain Design, Designing and Managing the Sales Force, Personal Selling
• Service Marketing – Management of service quality and brand, marketing strategies of service firms
• Customer Relationship Marketing – Relationship Building, Strategies, Values ​​and Process
• Retail Marketing – Recent Trends in India, Types of Retail Shops.
• Emerging Trends in Marketing – Concepts of E-Marketing, Direct Marketing, Digital Marketing and Green Marketing
• International Marketing – Entry Mode Decisions, Planning the Marketing Mix for International Markets

unit eight

• Statistics for Management: Concepts, measures of central tendency and dispersion, Probability distributions – Binomial, Poisson, Normal and Exponential.
• Data Collection and Questionnaire Design Sampling – Concept, Procedure and Techniques
• Hypothesis Testing – Process; t, z, f, chi-square tests correlation and regression analysis
• Operations Management – ​​Role and Scope
• Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
• Enterprise Resource Planning – ERP modules, ERP implementation scheduling; Loading, Indexing and Monitoring
• Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – ​​Kaizen, Benchmarking, Six Sigma; ISO 9000 series standard
• Operations Research – Transportation, Queuing Decision Theory, PERT/CPM

Unit IX

• International Business – Managing Business in the Globalization Age; Principles of International Trade; balance of payment
• Foreign Direct Investment – ​​Benefits and Costs
• multilateral regulation of trade and investment under WTO international trade procedures and documentation; EXIM Policies Role of International Financial Institutions – IMF and World Bank
• Information technology – use of computers in management applications; MIS, DSS
• Artificial Intelligence and Big Data
• Data Warehousing, Data Mining and Knowledge Management – ​​Concepts of Managing Technological Change

unit x

• Entrepreneurship Development – ​​Concept, Types, Principles and Process, Development of Entrepreneurial Competencies
• Intrapreneurship – Concept and Process
• Women Entrepreneurship and Rural Entrepreneurship
• Innovation in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
• Business Planning and Feasibility Analysis – Concept and process of technical, market and financial analysis
• Micro and Small Industries in India; Role of Government in promoting SSI morbidity in small scale industries – Causes and Rehabilitation
• Institutional finance to small scale industries – Financial institutions, commercial banks, co-operative banks, micro finance.